CHICAGO 鈥� Miller Lite and 鈥� athlete, actor, model, and proud Miller Lite fan 鈥� are joining forces to launch "Legendary Moments with Livvy," a campaign encouraging fans to log off, show up and say "yes!" to making real-life connections.
From baseball games to happy hours with friends, Livvy almost always has a Miller Lite in hand 鈥� and now that real-life fandom is coming full circle. It all starts with a first-of-its-kind, limited-edition Miller Tea Time set designed to elevate one of the most sacred social events: the debrief.
"Some of my favorite memories come from just saying 'yes' to going out with friends, but the best part is always talking about it the day after," said Livvy Dunne. "That's when the real tea comes out. For me and my friends, Miller Time brings us together and, now, Miller Tea Time is all about the debrief."
Inspired by the cultural phenomenon of "spilling the tea," the set taps into a global trend with more than 1.8 million posts under on TikTok, where friend groups across the world relive their most unforgettable moments. As her over 13 million followers across Instagram and TikTok already know, Livvy knows how to turn any moment into a legendary story. Her favorite? Reminiscing and spilling the tea after.
"For more than 50 years, Miller Lite has championed the idea that the best moments start when you show up," said Courtney Benedict, Vice President of Marketing, Molson Coors Beverage Company, Miller Lite Family of Brands. "Livvy is a natural extension of that belief, and together we're inspiring fans to embrace the moments and connections that turn into legendary stories."
INTRODUCING THE FIRST-OF-ITS-KIND MILLER TEA TIME SET
Crafted to evoke Miller Lite's iconic cans, the centerpiece of each Miller Tea Time set is a custom-designed tea kettle, featuring a built-in beer-puncturing mechanism. Fans can place a 12oz can of Miller Lite into the top of the kettle, where a special mechanism allows beer to fill the kettle and flow through the spout when pouring 鈥� turning "spilling the tea" into a perfectly chilled Miller Lite moment.
Four branded tea cups and a silver saucer accompany each set, designed to encourage "spill the tea" sessions with friends. Fans 21+ can visit to learn more and purchase a limited-edition Miller Tea Time set, dropping in limited quantities starting at 11 a.m. ET on April 21 and again at 11 a.m. ET on April 28.
CONTINUING LEGENDARY MOMENTS WITH LIVVY
The Miller Tea Time Set is just the start! The partnership continues all summer long, with Livvy making appearances at major cultural moments and festivals, kicking off at Miller Lite's new experiential space, The Social Lite Club, debuting at Jazz Fest this April.
Building on the spirit of showing up, The Social Lite Club is an immersive, dual-level experience featuring a lively bar, second-floor hangout and signature "conversation pit." The space brings fans into the world of Original Lite Beer, designed to turn festival moments into Miller Time and connections into legendary stories.
