MADRID, Spain 鈥� , a trusted European eye care company with over 40 years of experience and a presence in 90 countries, is marking its first entry into the U.S. market with a nationwide Walmart launch. AVIZOR鈥檚 two preservative-free artificial tear products, (SRP: $9.98) and (SRP: $10.48), will be available both in-store and online.
AVIZOR鈥檚 preservative-free artificial tears, Lacrifresh HydraPF and Lacrifresh HydraMaxPF, are now available to U.S. consumers, marking a key milestone in the company鈥檚 international expansion.
With over 40 years of experience, AVIZOR has become a shelf staple in Europe, trusted by consumers and eye care professionals alike. Every product in AVIZOR鈥檚 portfolio is developed, formulated and manufactured end-to-end at the company鈥檚 independent facility in Madrid. This fully integrated model ensures consistent quality and enables compliance with the world鈥檚 highest standards, including FDA, EU-MDR, and ISO 13485. 鈥淏y offering AVIZOR鈥檚 clinically trusted, preservative-free Lacrifresh PF formulations at all U.S. Walmart locations, we hope to make AVIZOR鈥檚 European standard of care accessible to everyone at a price point that removes the barriers to daily care,鈥� said Lance Batson, head of North America & president of AVIZOR USA.
The Lacrifresh range offers preservative-free formulations designed to support a proactive, daily eye care routine. Gentle enough for regular use, they鈥檙e made for the kind of consistent care that has driven AVIZOR鈥檚 growth across European markets for decades.
This launch reflects AVIZOR鈥檚 strategy to establish a long-term presence in the U.S. market, working with leading retail partners to expand access to its premium eye care solutions.
Now available at Walmart nationwide and Walmart.com:
Avizor Lacrifresh HydraPF (SRP: $9.98) & Avizor Lacrifresh HydraMaxPF (SRP: $10.48) Bringing European eye care standards to the U.S. at an accessible price point, both the Lacrifresh HydraPF and Lacrifresh HydraMaxPF formulas deliver lasting hydration and help maintain ocular health for dry, irritated eyes. These drops are preservative-free and pH-balanced, suitable for daily use with or without contact lenses.
