In this week鈥檚 Video Forum, Musab Balbale, senior vice president and chief merchandising officer at CVS Health, talks about the drug chain鈥檚 efforts to elevate the shopping experience for nonpharmacy merchandise. CVS鈥� evolving approach to such retail fundamentals as assortment, convenience and value; its increased emphasis on localization; and consumers鈥� reliance on technology 鈥� both in-store and online 鈥� are among the topics he addresses.
Video Forum: Musab Balbale, senior vice president and chief merchandising officer, CVS Health
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