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NEW YORK 鈥� As The Devil Wears Prada 2 approaches, smartwater is turning one of the original film鈥檚 most iconic moments into a digital-first consumer challenge rewarding those with the most discerning eye and releasing collectable smartwater cerulean bottles. The 鈥渟martwater cerulean鈥� challenge 鈥� a free, digital game inviting fans nationwide to find cerulean among a field of blues 鈥� launches April 16 鈥� Inspired by Miranda Priestly鈥檚 , the experience blends nostalgia andgameplay, offering exclusive prizes including a replica of . At the same time, special edition smartwater cerulean bottles will be hidden at select Target locations. The collectible bottles feature a QR code linked to the game, connecting in-store discovery with the challenge. 

Get the Sweater 

On April 16, visit  for a chance to win the replica of Andy Sach鈥檚 iconic cerulean sweater, plus the bottle and Runway. Fans will be tested on their ability to identify cerulean among blue swatches鈥攂ecause it鈥檚 not turquoise, not lapis, and definitely not just blue 鈥� to be entered to win.

鈥淭hrough smartwater鈥檚 collaboration with The Devil Wears Prada 2, we wanted to honor the legacy of that moment by celebrating discernment and the confidence that comes from noticing the details,鈥� said Luke Perkins, Group Director of Creative Strategy, The Coca鈥慍ola Company. 鈥淭he cerulean monologue has always stood as a powerful reminder that influence and meaning are shaped quietly, through intention and creative choice. This collaboration reflects that idea 鈥� that what may seem subtle at first glance can ultimately carry the most cultural impact and that having an eye for detail is a point of view worth celebrating.鈥� 

A Collectible Bottle Inspired by Fashion & Film 

Building on the original film鈥檚 legendary cerulean monologue, the special edition smartwater cerulean bottle swaps smartwater鈥檚 signature blue for a shade that true fans will recognize instantly. Subtle, deliberate and unmistakably intentional, the bottle is designed as a collectible keepsake at the intersection of fashion, film and design.The bottle features:

• A cerulean鈥慺orward design inspired by the defining film moment
• Miranda Priestly monologue鈥慽nspired copy underscoring that this color choice is anything but accidental
• The Devil Wears Prada 2 red heeled logo and a scannable QR code unlocking the digital fan challenge, 鈥渟martwater cerulean鈥�

The highly limited smartwater cerulean bottles will be available while supplies last at select Target locations across the U.S. starting April 16 with a restock towards end of month. For those who spot one, consider it proof that your eye is as sharp as you think it is.

Spot the difference: Inside the 鈥渟martwater cerulean鈥� Digital Challenge

For fans nationwide, cerulean lives beyond the bottle. Also launching April 16, the 鈥渟martwater cerulean鈥� digital challenge invites participants to put their discerning taste to the test. After a brief refresher on the iconic shade, fans enter a two鈥憁inute timed challenge where they must identify cerulean from a sea of blue swatches.Throughout the experience, Miranda Priestly鈥檚 signature dry wit guides鈥攁nd judges鈥攅ach move, creating a playful, tongue鈥慽n鈥慶heek extension of the film鈥檚 universe.Fans who successfully spot cerulean earn a film inspired title鈥攍ike 鈥淭he Next Emily鈥濃�攁nd can enter for a chance to win exclusive prizes, including AMC tickets to see the film, a collectible Runway magazine and the special edition smartwater cerulean bottle. 

Fans can visit  to play, no purchase necessary.Follow @smartwater on ,  and  for more brand news.