This latest cohort reflects growing investment in data-driven decision-making, regulatory intelligence, and next-generation product development across the nutrition and health space.
Consumers are increasingly turning to probiotics and digestive health solutions, reinforcing front-end growth opportunities for chain drug retailers.
Gr眉ns has gained traction in the greens supplement segment with its gummy-based daily nutrition products.
Innovation showcase follows 鈥楽ciComms Connect鈥� at CRN鈥檚 top dietary supplement and functional food events.
A new scientific report highlights how dietary strategies, protein intake and bioactive nutrients can support resilience, reduce chronic disease risk and extend healthspan.
Shoppers increasingly prefer targeted health products over traditional daily multivitamins, focusing on cognitive, gut, cardiovascular, and joint support.
Fruit-forward hydration with VERISOL collagen peptides and Vitamin C to support skin, hair, nails and everyday wellness.
This peachy-sweet flavor joins Clean Simple Eats鈥� line of light and juicy, high-quality protein offerings.
The expansion reflects rising consumer awareness of nutrition, immunity, wellness, and an aging population seeking products for chronic conditions and healthy aging.
U.S. retailers face growing demand for transparency in strain labeling and CFU counts among informed supplement consumers.
The publisher highlighted creatine monohydrate鈥檚 clinical support for strength, high-intensity performance, and lean body mass when combined with resistance training. It also emphasized manufacturing transparency and controlled distribution as key in selecting top products.
The launch marks the iconic band鈥檚 first partnership in the wellness supplement category.
For U.S. retailers, probiotics are no longer limited to a niche supplement market.
This legislation introduces new testing, disclosure, and labeling rules for protein powder and concentrated proteins sold in California.
Introducing two cardiologist-formulated products to nearly 1,000 stores and GNC.com as part of The Drop, GNC鈥檚 innovation platform.
In the U.S., growth is driven by mainstream retail and pharmacy channels, as sports nutrition products expand beyond specialty stores.
