PayPal unveils storefront ads to power shoppable experiences
The new product enables consumers to browse and purchase directly within an ad unit, without ever leaving the content they鈥檙e viewing.
Retail Media
Walmart to enable shopping via remote on Vizio TVs
The concept of integrating product discovery and instant purchase through TV interfaces is rapidly gaining traction.
Albertsons Media Collective launches in-store digital display network
Developed in partnership with digital signage leader STRATACACHE, the new in-store ad network will launch this summer in two key U.S. regions.
The CPG Guys: Building shopper loyalty with Hy-Vee CMO Kathryn Mazza
Lucas Barros, Head of Walmart Connect and Pamela Castro, Commercial Manager for Walmart Phronesis at Walmart Chile, join the CPG Guys.
Amazon Ads enhances AI tools to help advertisers
Revamped Video Generator leads a new wave of generative AI tools that are aimed at boosting ad creativity and shopper engagement.
Walgreens and LiveRamp partner to boost retail media performance
LiveRamp鈥檚 clean room technology now powers WAG鈥檚 data collaboration platform, enhancing how advertisers create, activate, and measure audiences.
NIQ and WeArisma partner to measure creator marketing impact
This strategic partnership marks a significant step forward in the evolution of performance-driven influencer marketing.
Circana expands LiveRamp partnership to elevate retail media performance
The expanded partnership will provide improved retail media capabilities for advertisers seeking marketing optimization.
Dollar General partners with Kevel to power retail media network technology
Dollar General will use Kevel鈥檚 Retail Media Cloud to power a range of advertising solutions across its digital and physical platforms.
The GIANT Company pharmacists are urging customers to stock up on a few essentials to ensure plenty of healthy fun in the sun
Pre-travel health consultations also available at select pharmacies.
Brand Innovators charges into retail media with new 鈥楨volution of Commerce鈥� series
Brand Innovators聽has officially launched its聽Evolution of Commerce聽event series, an initiative designed to explore the fast-changing world of shopper marketing, retail media, and omnichannel commerce.
Acosta Report: Retail media alone can鈥檛 drive sales
Before spending another dollar on retail media, brands must understand how every digital touchpoint works in tandem to drive performance.
Study: Retail media ads impact every stage of the shopper's journey
According to the survey, 71% of respondents said they were more likely to consider a brand after seeing an in-store ad.