Circana launches AI-driven 'Complete Why' solution for CPG sales insights
The Complete Why solution uses store- and week-level models to diagnose and measure the effects of up to 60 different drivers per product and market.
CPG
Jennifer Garner-backed Once Upon a Farm files for U.S. IPO
The children鈥檚 organic food company co-founded by Jennifer Garner aims for a valuation of up to $764.4 million in its U.S. IPO.
Circana: December retail sales confirm 2025 spending plateau
鈥淐onsumers continue to spend what they can, but price elevation is curtailing purchases,鈥� said聽Marshal Cohen, chief retail industry advisor for Circana.
Mars to close Kellanova purchase this week
Mars plans to merge the companies later this week.
CBA launches National Consumer Transparency Week
The initiative highlights the CPG sector鈥檚 ongoing efforts to offer shoppers clearer information about the products they use every day.
The CPG Guys: Kellanova鈥檚 Mike McCune & Maggie Gilliam Hoy
Data, analytics, and evolving shopper behavior toward a more streamlined omnichannel approach.
Consumers want science-backed wellness
The supplements market will reach $139.9 billion by 2025, driven by educated shoppers demanding clear benefits, transparent claims, and supporting research.
Advantage and Instacart partner to deliver real-time shelf insights
Instacart and Advantage Solutions are partnering to provide CPGs with real-time visibility into on-shelf conditions, enabling brands to identify gaps and take immediate action.
Swish raises seed funding to redefine CPG product sampling
Founded to modernize how brands drive consumer trials, Swish delivers full-size, in-stock CPG products as free samples directly within shoppers鈥� grocery orders.
The CPG Guys: Georgia-Pacific's Laura Knebusch
Georgia-Pacific is the world鈥檚 top producer and seller of bath tissue, paper towels, napkins, and more.
The CPG Guys: CPG brand strategy and growth with NielsenIQ's Ron Bielski
An industry-focused episode that spans the spectrum of macro- and microeconomics, and what CPG brands can do about it as they seek volume growth.
Kraft Heinz to split
Kraft Heinz鈥檚 move follows a broader trend among food conglomerates to slim down
Marc Grannum named SVP of commercial development at Henkel
Grannum, who previously held leadership roles at Campbell鈥檚 and Reckitt, brings more than 15 years of international experience in sales and strategy.
CPG giants shrink packaging to meet tighter budgets
The proliferation of packaging formats can create tension in retail environments where shelf space is limited.
P&G to lay off 7,000 employees and sell brands
The CPG giant is facing economic and geopolitical headwinds that are reshaping the consumer landscape.