TORONTO 鈥� Shoppers 91短视频 Mart has gone live with an e-commerce website for beautyBOUTIQUE, its store-within-a-store concept for prestige beauty care.
Canada鈥檚 largest drug chain said Thursday that the site enables customers to view thousands of prestige beauty products to buy online, as well as to collect Shoppers Optimum reward points with each purchase.
Shoppers 91短视频 Mart noted that visitors to beautyBOUTIQUE.ca can shop for fragrance favorites and essential beauty items plus browse for new brands and innovative products. Brands offered via the online store include Benefit, Clarins, Est茅e Lauder, Lanc么me, Prada, Shiseido, stila and YSL. Shipping is free for purchases over $75, and customers can expect shipping times of two to six days, on average, the retailer said.
鈥淲e are excited to offer Canadians 24/7 access to their favourite beautyBOUTIQUE brands, catering to customers who want an enhanced and convenient shopping experience,鈥� Shoppers 91短视频 Mart president Mike Motz said in a state. 鈥淚n addition to having access to a large assortment of beauty products online, customers can earn Optimum points with every purchase. We know Canadians love their Optimum points, so keeping this consistent with the in-store experience was very important to us. 鈥�
Providing a content-rich online shopping experience, beautyBOUTIQUE.ca highlights brands in a powerful, educational and visual way, according to Shoppers 91短视频 Mart. The site鈥檚 design also incorporates the retailer鈥檚 iconic blue in an easy-to-navigate layout and reflects the high-end feel of beautyBOUTIQUE stores.
In addition, beautyBOUTIQUE.ca offers a seamless digital experience, as the site adjusts to users鈥� screens whether they鈥檙e on a smartphone, tablet or desktop computer 鈥� to provide the best experience. Customers can also quickly find the site using the hashtag #BRINGBEAUTYHOME.
鈥淭he vision of beautyBOUTIQUE.ca was to create a unique online retail experience, all while keeping three things in mind: accessibility and reach, convenience through digital, and brand assortment,鈥� stated Cathy Masson, vice president of category management at Shoppers 91短视频 Mart. 鈥淲e wanted to ensure that our customer would get the same great experience in-store and online 鈥� anytime, anywhere, through any channel.鈥�
Shoppers 91短视频 Mart launched the first beautyBOUTIQUE in 2003, and the retailer now has 267 beautyBOUTIQUE outlets across Canada, five of which are enhanced beautyBOUTIQUEs. Overall, the chain has 1,250 Shoppers 91短视频 Mart and Pharmaprix drug stores across Canada, along with six Murale luxury beauty stores.
