CHICAGO 鈥� NielsenIQ an expanded integration between NIQ Brandbank and RangeMe designed to help retail buyers discover wellness-focused and functional products more efficiently.
The enhanced integration brings additional verified product and wellness attribute data from NIQ Brandbank into the RangeMe platform, helping buyers identify emerging products and fast-growing health and wellness trends with greater speed and accuracy.
Retail buyers can now filter for categories including high-protein, probiotics and prebiotics, no added sugar or low sugar, and GLP-1-friendly products. The platform also enables users to search for additional qualified claims and identify brands aligned with evolving shopper priorities.
鈥淭his integration strengthens the tools retailers rely on to understand where consumer demand is heading,鈥� said Josh Walker, VP NA Brands, NIQ Brandbank. 鈥淏y powering discovery with high-quality, validated attribute data, we鈥檙e helping retailers stay ahead of emerging trends and giving brands the visibility they deserve.鈥�
The companies said the expanded integration combines NIQ Brandbank鈥檚 verified product data with NIQ Product Insights, giving retailers earlier signals around ingredient demand, wellness trends, and assortment opportunities.
鈥淥ur goal is to give retail buyers the clearest possible view of what鈥檚 new, what鈥檚 trending, and what鈥檚 gaining traction with consumers,鈥� said Wayne Bennett, SVP Retail at RangeMe. 鈥淓xpanding our attribute-powered discovery capabilities with NIQ Brandbank鈥攁nd enriching them with NIQ Product Insights鈥攎eans the most innovative, high-value products rise to the top. Retailers can move with greater speed, and brands can better showcase their strengths.鈥�
The companies said the integration is intended to support faster assortment decisions while helping brands improve visibility through validated product content and enhanced discovery tools.
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